Maximizing Digital Marketing Strategies in the South Korean Travel Market
In a post-covid society, travel posts seem to conquer our media as overseas trips have become a norm globally. Selfies, sunset beaches, and posing guides all quickly get saved as our inspiration for the next trip. Desperately looking for or even spreading advice on what is best; as if we’ve lived in that destination all […]
How do Koreans view different social media platforms?
Did you know that the 90% of the South Korean population own a smartphone? The technological advancements in Korean over the past few years have spurred a surge in social media engagement. With diverse platforms like Instagram, TikTok, YouTube, Naver Band. It raises the question: What roles do these platforms play for individuals? Koreans’ Image […]
How Do People in Their 50s Perceive Korean Digital Marketing?
Keeping up to date with changes on the internet, while also setting and sticking to their own trends which suit them. South Koreans in their 50s are digital consumers that must be paid individual attention. As the final installment in this series explored the behaviors and opinions of those in their 20s, 30s, and 40s. […]
How do those in their 50s keep up with media trends in Korea?
Well-lived in their adult lives, those in their 50s in Korea are able to embrace both the past and the present when it comes to media. Learning and keeping up to date where necessary, but also leaning into what they comfortably know. They have strongly established themselves as a slightly unique set of consumers in […]
What do those in their 40s think about digital advertising in Korea?
Whilst having grown up without digital technology, those in their 40s are still powerful consumers and prolific spenders in the online market. Following from our previous blog that illustrated the daily online habits and trends of those in their 40s in South Korea. This article will discuss the awareness levels, and influence of online advertisements, […]
How do Millennials in Korea feel about digital advertising?
The South Korean millennials grew up alongside the internet in their adolescence. They’ve witnessed remarkable change in its existence over the years, and certainly hold opinions on all things digital. This article will discuss how South Koreans in their 30s perceive digital advertising efforts online. Across display, video, short-form, and influencer advertisements. Seamless experience: Minimising […]
What are the most popular ways for Koreans in their 30s to consume media?
South Koreans in their 30s, part of the millennial first generation to grow up with digital technology as we know it, have always been leaders and new adopters of change. Now, fully settled into their adulthood and taking charge of the consumer market. It marks an essential time to understand how they interact with digital […]
How do Koreans in their 20s feel about digital advertising?
Much like the rest of the world, those in their 20s in South Korea are avid social media users. Settling into adulthood after having spent their teenage years online. Has ensured their own strong understandings and opinions on digital advertising and marketing efforts. Examining display, video, and influencer advertisements, an industry survey has revealed exactly […]
How are Korean gamers finding new mobile games?
It’s clear that the South Korean gaming market has high consumption rates and an interest in new games. However, to an outsider, it may not be clear how South Korean gamers are finding information about new mobile games and what advertising strategies are most effective to reach them. Across the board, South Korean gamers primarily […]
What are the current trends in the South Korean gaming market?
Analyzing and predicting trends in the South Korean gaming market is tied to an understanding of the Korean consumer and their habits. South Korea’s unique consumer base for games and the culture surrounding games in the country mean that the market’s quirks and characteristics are highly localized and differ from other similar markets. A key […]