What media do South Koreans in their 40s consume?
Making decisions dictating both personal and family purchases as heads of households, those in their 40s in South Korea are the most prolific spenders amongst all age groups, leading the charge in online consumption. A survey of 242 individuals has revealed the key trends in how those in their 40s are interacting with media, and […]
How do Millennials in Korea feel about digital advertising?
The South Korean millennials grew up alongside the internet in their adolescence. They’ve witnessed remarkable change in its existence over the years, and certainly hold opinions on all things digital. This article will discuss how South Koreans in their 30s perceive digital advertising efforts online. Across display, video, short-form, and influencer advertisements. Seamless experience: Minimising […]
What are the most popular ways for Koreans in their 30s to consume media?
South Koreans in their 30s, part of the millennial first generation to grow up with digital technology as we know it, have always been leaders and new adopters of change. Now, fully settled into their adulthood and taking charge of the consumer market. It marks an essential time to understand how they interact with digital […]
How do Koreans in their 20s feel about digital advertising?
Much like the rest of the world, those in their 20s in South Korea are avid social media users. Settling into adulthood after having spent their teenage years online. Has ensured their own strong understandings and opinions on digital advertising and marketing efforts. Examining display, video, and influencer advertisements, an industry survey has revealed exactly […]
How are Korean gamers finding new mobile games?
It’s clear that the South Korean gaming market has high consumption rates and an interest in new games. However, to an outsider, it may not be clear how South Korean gamers are finding information about new mobile games and what advertising strategies are most effective to reach them. Across the board, South Korean gamers primarily […]
What are the current trends in the South Korean gaming market?
Analyzing and predicting trends in the South Korean gaming market is tied to an understanding of the Korean consumer and their habits. South Korea’s unique consumer base for games and the culture surrounding games in the country mean that the market’s quirks and characteristics are highly localized and differ from other similar markets. A key […]
Who’s playing games in Korea?
The popularity of games in the South Korean market is undeniable. With 97.4% of the South Korean population owning a smartphone and some of the fastest internet speeds of the world. A high concentration of gamers, especially mobile gamers, is to be expected. However, South Korea’s game market has reached a saturation of 74% and […]