Marketing Case Study: How Funsumers are Redefining Product Marketing in Korea
Meet the Funsumer: Why Fun is the Secret Sauce to Winning Hearts In a market as dynamic and competitive as South Korea, traditional marketing tactics are often not enough. Enter funsumers—a demographic that prioritizes entertainment, excitement, and memorable interactions with brands. But who exactly are these fun-loving consumers, and how are they reshaping the marketing […]
Food Industry Case Study: Kurly & User-Generated Content (UGC)
What is Kurly? Users are able to order food via the website or the app and receive it the following morning. Kurly is one of the most popular e-commerce apps in the Korean market. How does Kurly implement User-Generated Content? User-generated content (UGC) refers to any form of content, such as videos, blogs, posts, reviews, […]
Education Industry Case Study: Speak & SNS Marketing and Localization
What is Speak? Speak is an AI-based English speaking app that uses a user-centered approach to focus on personalized learning experiences and active communication strategies. Aimed at changing perfectionist attitudes towards English learning, Speak promotes making mistakes as a positive learning experience. AI tutors are implemented to reduce learners’ anxiety and build confidence. Speak is […]
Fashion Industry Case Study: KREAM & Short-form Content and UGC
What is KREAM? KREAM, a widely-used fashion app in South Korea, specializes in the trading of second-hand clothing and accessories. Consumers can sell their own clothing items, buy from others, observe current trends, see what popular celebrities are wearing, and watch and upload content. How does KREAM follow the fashion marketing trend? – STYLE Implementing […]