What is KREAM?
KREAM, a widely-used fashion app in South Korea, specializes in the trading of second-hand clothing and accessories. Consumers can sell their own clothing items, buy from others, observe current trends, see what popular celebrities are wearing, and watch and upload content.
How does KREAM follow the fashion marketing trend? – STYLE
Implementing User Generated Content, a tab on the site called “STYLE” mimics social media, or SNS, style posts where users can upload photos and others can interact with likes, comments, and shares. Users can enjoy creating and consuming content while shopping, which in turn benefits the platform by fostering a vibrant, interactive community.
What does KREAM do to target MZ audiences? – KICKS
KREAM caters to the MZ generation fashion scene by leveraging User Generated short-form content. One of the tabs on the site called “KICKS” is where the short-form content is located. Users can create and upload their own short videos to share their outfits and trends.
By creating a dynamic space for UGC, KREAM enhances user engagement, increases app traffic, and boosts sales. This relationship between user activity and platform growth displays how KREAM effectively utilizes current marketing trends to its advantage.