Deep dive into the data and trends shaping the dynamics of the Korean market.
Deep dive into the data and trends shaping the dynamics of the Korean market.
How do those in their 50s keep up with media trends in Korea?
Well-lived in their adult lives, those in their 50s in Korea are able to embrace both the past and the
What do those in their 40s think about digital advertising in Korea?
Whilst having grown up without digital technology, those in their 40s are still powerful consumers and prolific spenders in the
How do Millennials in Korea feel about digital advertising?
The South Korean millennials grew up alongside the internet in their adolescence. They’ve witnessed remarkable change in its existence over
What are the most popular ways for Koreans in their 30s to consume media?
South Koreans in their 30s, part of the millennial first generation to grow up with digital technology as we know
How do Koreans in their 20s feel about digital advertising?
Much like the rest of the world, those in their 20s in South Korea are avid social media users. Settling
How are Korean gamers finding new mobile games?
It’s clear that the South Korean gaming market has high consumption rates and an interest in new games. However, to
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