Deep dive into the data and trends shaping the dynamics of the Korean market.
Deep dive into the data and trends shaping the dynamics of the Korean market.
Food Industry Case Study: Kurly & User-Generated Content (UGC)
What is Kurly? Users are able to order food via the website or the app and receive it the following
Education Industry Case Study: Speak & SNS Marketing and Localization
What is Speak? Speak is an AI-based English speaking app that uses a user-centered approach to focus on personalized learning
Fashion Industry Case Study: KREAM & Short-form Content and UGC
What is KREAM? KREAM, a widely-used fashion app in South Korea, specializes in the trading of second-hand clothing and accessories.
Understanding the South Korean Market: Ads & Content
Content Introduction Renowned for its technological advancements and highly connected population, South Korea offers a unique blend of opportunities and
Understanding the South Korean Market : Influencers
Content Introduction In South Korea, the digital media realm thrives, as nearly the entire population of the country consumes digital
How AI May Change the Digital Marketing Industry in Korea | Waterbe, Your Korean Digital Marketing Agency
With the rise of Artificial Intelligence, there are mixed opinions amongst the public about safety or if it’s beneficial. Some
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