Korean Influencer Marketing on the rise: Keeping up with the trend!
Quick summary What is influencer marketing, Exhibit A: Running Trend Korean influencer marketing can hold a great power when incorporated right in your marketing strategy. Reach out to influencers, with the goal of collaborating with them and to have them introduce the brand’s products or services to their audience is even more effective when the […]
The Power of Pop-up Stores in Korean Marketing
Quick summary: What are Pop-up Stores and what can they do? Pop-up stores are temporary retail spaces that can last from a couple of days to multiple weeks. They are only open for a limited amount of time, pop up in a location and then vanish again. This limited time window gives brands the opportunity […]
2025 Overseas Travel trend in Korea 1: What do Koreans look for when planning their travel overseas?
Quick summary: In this first part of a three part series we would like to take you on the journey of how Koreans plan their travels overseas, what they focus on when choosing their destination and how they spend their time once they arrive. Every person has their unique traveling style, but on some aspects […]
2025 Overseas Travel trend in Korea 2: Where do Koreans travel and where do they post about it?
Quick Summary: Where in the world have Koreans been in 2024? While travelling has been a difficult endeavor in the years following 2020, it is finally possible again to travel wherever and whenever we like to explore the world. And Korea is no exception to that. According to a survey by Open Survey, 34.4% of […]
2025 Overseas Travel trend in Korea 3: Which platforms do Koreans trust to plan their travels overseas?
Quick summary: Finding the right room at the right price: Challenge accepted When travelling, you need to find your temporary home away from home. A fitting accommodation that caters to each person’s individual needs and makes them feel comfortable even far away from home is a solid foundation for anyone to enjoy a trip abroad […]
To Koreans, Naver has all the answers
Quick summary Search engines of choice in South Korea, the US and Japan Every country has a certain preference when it comes to how they look up information they need. According to a statistic by Open Survey, Naver is the top search engine in Korea with 71.8 % of Koreans confirming that they use Naver […]
Text Hip: Text-Based Content has captured the heart of young generation in South Korea
Quick Summary What is “Text Hip”? A new trend has established itself in Korea: “Text Hip”. This trend moves away from mostly video and image-based content and shifts the focus back on text-based content. People became bored with the overwhelming amount of short form content and brought back written material, like books and blogs. These […]
Kakao Ads Guide 1 : Kakao Bizboard & CPT Ads
Why Choose Kakao? Kakao is an essential platform for foreign companies looking to advertise in South Korea. As the country’s dominant digital ecosystem, it provides extensive access to local consumers through its diverse range of services. KakaoTalk, the Korean version of WhatsApp or WeChat, is the most widely used messaging app in South Korea and […]
Kakao Ads Guide 2 : Kakao Display Ads
Introduction Kakao is the dominant digital platform in South Korea, making it a key advertising channel for foreign brands. KakaoTalk, the Korean version of WhatsApp or WeChat, is the most widely used messaging app in South Korea and plays a central role in daily communication. Research from the Korea Press Foundation shows that 98.9 percent […]
Kakao Ads Guide 3 : Kakao Channel & Message Ads
Introduction Kakao is the leading digital platform in South Korea, making it an essential tool for businesses looking to engage with local consumers. With KakaoTalk being the country’s most widely used messaging app, brands have a direct channel to reach their audience. For businesses focused on social media marketing in Korea, Kakao Biz Channel and […]