Korean Influencer Marketing on the rise: Keeping up with the trend!

Quick summary What is influencer marketing, Exhibit A: Running Trend Korean influencer marketing can hold a great power when incorporated right in your marketing strategy. Reach out to influencers, with the goal of collaborating with them and to have them introduce the brand’s products or services to their audience is even more effective when the […]

The Power of Pop-up Stores in Korean Marketing

Quick summary: What are Pop-up Stores and what can they do? Pop-up stores are temporary retail spaces that can last from a couple of days to multiple weeks. They are only open for a limited amount of time, pop up in a location and then vanish again. This limited time window gives brands the opportunity […]

To Koreans, Naver has all the answers

Quick summary Search engines of choice in South Korea, the US and Japan Every country has a certain preference when it comes to how they look up information they need. According to a statistic by Open Survey, Naver is the top search engine in Korea with 71.8 % of Koreans confirming that they use Naver […]

Text Hip: Text-Based Content has captured the heart of young generation in South Korea

Quick Summary What is “Text Hip”? A new trend has established itself in Korea: “Text Hip”. This trend moves away from mostly video and image-based content and shifts the focus back on text-based content. People became bored with the overwhelming amount of short form content and brought back written material, like books and blogs. These […]

Kakao Ads Guide 1 : Kakao Bizboard & CPT Ads

kakao ads 101_paid social agency korea_waterbe

Why Choose Kakao? Kakao is an essential platform for foreign companies looking to advertise in South Korea. As the country’s dominant digital ecosystem, it provides extensive access to local consumers through its diverse range of services. KakaoTalk, the Korean version of WhatsApp or WeChat, is the most widely used messaging app in South Korea and […]

Kakao Ads Guide 2 : Kakao Display Ads

kakao display ads_social media marketing agency korea_waterbe

Introduction Kakao is the dominant digital platform in South Korea, making it a key advertising channel for foreign brands. KakaoTalk, the Korean version of WhatsApp or WeChat, is the most widely used messaging app in South Korea and plays a central role in daily communication. Research from the Korea Press Foundation shows that 98.9 percent […]

Kakao Ads Guide 3 : Kakao Channel & Message Ads

Introduction Kakao is the leading digital platform in South Korea, making it an essential tool for businesses looking to engage with local consumers. With KakaoTalk being the country’s most widely used messaging app, brands have a direct channel to reach their audience. For businesses focused on social media marketing in Korea, Kakao Biz Channel and […]