Introduction
Kakao is the leading digital platform in South Korea, making it an essential tool for businesses looking to engage with local consumers. With KakaoTalk being the country’s most widely used messaging app, brands have a direct channel to reach their audience.
For businesses focused on social media marketing in Korea, Kakao Biz Channel and Channel Message Ads provide a powerful way to connect with users. These tools allow brands to send targeted messages, share promotions, and maintain customer relationships through KakaoTalk.
In this article, we’ll explore how foreign businesses can effectively use Kakao Channel Message Ads and Biz Channel to enhance their marketing efforts in Korea.
What is Kakao Biz Channel?
Kakao Biz Channel is the official business channel on KakaoTalk where you can show your business information, brand news, promotions, announcements, and more all at a glance. You can also encourage your Kakao friends to take action with various buttons such as visiting the website, using the app, and watching a video.
With KakaoTalk, brands can communicate directly and effectively using a range of tools designed to share updates and drive engagement. You can publish brand news in various formats such as photos, videos, and card views, choosing the layout that best fits your message. Friends can react instantly with likes and comments, and your updates can be shared widely across multiple channels to maximize reach.
When it comes to delivering important information and benefits, messages are the most reliable option. Send real-time notifications, announcements, event updates, and discount coupons through KakaoTalk messages. These messages can be tailored to suit your marketing goals and encourage active responses from your friends.
Interactive formats like quizzes are also available to help promote new products or branding campaigns in a fun and engaging way. For more personal engagement, 1:1 chat enables real-time communication between brands and customers. Whether it’s for inquiries, reservations, or consultations, this feature supports convenient tools like setting chat availability, managing chat lists, leaving memos, and even setting automatic responses for frequently asked questions.
To streamline customer service further, Smart Chat provides fast replies at the click of a button, allowing you to quickly answer common questions and share information with ease. For full automation, the KakaoTalk chatbot operates 24 hours a day, offering immediate responses for requests like finding a store, tracking deliveries, booking appointments, or placing orders.
What are Kakao Channel Message Ads?
Channel Message Ads are a powerful business tool for your KakaoTalk channel, allowing you to connect with the right audience at the right time. Use them to engage your best followers and deliver impactful marketing messages. Channel Messages appear directly in the KakaoTalk chat room of your subscribers. Leverage this message-based ad format to enhance your marketing efforts and drive better results.
Various message types are supported, allowing you to send messages that align with your marketing goals. Use different formats to capture attention and enhance engagement, including event promotions, brand news notifications, coupon distribution, and video promotions.
Ad Types of Kakao Message Ads
Kakao Channel Message Ads Types
| Type | Details |
| Wide Image Type | Use large-sized images to create messages |
| Wide List Type | Organize messages on various topics into list types |
| Basic Text Type | Basic Text Type Use it when you need a detailed description of a product or service |
| Carousel Type | Carousel type is provided in two types : Carousel Commerce type and Carousel Feed type. You can include various information such as product prices in two or more images. |
| Premium Video Type | Send more impactful video messages with speech bubbles that scale to the video ratio |
Who sees Kakao Channel Message Ads?
Messages can be sent to different audience groups based on your targeting preferences. You can choose to send messages only to users who are friends with your KakaoTalk channel, to a specific friend group created using phone numbers or app user IDs, or to users who are friends with your KakaoTalk channel and match your target audience based on demographics, interests, and other factors.
Important Considerations
Minimum number of KakaoTalk channel subscribers for Kakao Channel Message Ads is 2,000.
Messages must comply with Korea’s Information and Communications Network Act and Kakao’s guidelines to prevent illegal spam. Violations may result in restrictions on your KakaoTalk channel and ad account.
A spam filter automatically blocks messages containing prohibited content, including vulgar, adult, or illegal material.
Message delivery may be delayed due to factors like ad settings, audience size, or system load. Delays in these cases are not considered errors.
Conclusion
Kakao Push Message Ads and Biz Channel allow businesses to reach Korean consumers directly through KakaoTalk. By sending promotions, updates, and personalized offers straight to users’ chat rooms, brands can engage their audience in a more interactive way.
Adding these tools to a social media marketing strategy in Korea helps businesses increase their reach and connect with the right customers. With the right approach, companies can use Kakao’s messaging features to drive sales, promote events, and build stronger customer relationships.
Check out our full series on Kakao Ads below :
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