2025 Overseas Travel trend in Korea 1: What do Koreans look for when planning their travel overseas?
Quick summary: In this first part of a three part series we would like to take you on the journey of how Koreans plan their travels overseas, what they focus on when choosing their destination and how they spend their time once they arrive. Every person has their unique traveling style, but on some aspects […]
2025 Overseas Travel trend in Korea 2: Where do Koreans travel and where do they post about it?
Quick Summary: Where in the world have Koreans been in 2024? While travelling has been a difficult endeavor in the years following 2020, it is finally possible again to travel wherever and whenever we like to explore the world. And Korea is no exception to that. According to a survey by Open Survey, 34.4% of […]
2025 Overseas Travel trend in Korea 3: Which platforms do Koreans trust to plan their travels overseas?
Quick summary: Finding the right room at the right price: Challenge accepted When travelling, you need to find your temporary home away from home. A fitting accommodation that caters to each person’s individual needs and makes them feel comfortable even far away from home is a solid foundation for anyone to enjoy a trip abroad […]
Transformation of Korean Social Media Trends
1. How Short-Form Content is Shaping the Future of Social Commerce Short-form content is transforming user engagement and reshaping how brands interact with consumers, with platforms like Instagram, YouTube, and TikTok integrating shopping features to capitalize on this trend. Instagram’s Reels have increased user dwell time, providing brands with opportunities to embed shoppable content, particularly […]
2025 South Korea Marketing Trend
Ever wondered what South Korea’s 2025 marketing trends look like? These insights from ‘Trend Korea 2025’ and ‘Life Trend 2025’ show how brands are evolving to meet consumer expectations. Let’s talk about how these trends are shaping the future—what stands out to you? From minimalist branding to co-branded campaigns, these trends highlight how brands can […]
English Education Targeting Korea – Unpacking their Success
1. The New Era of Language Learning In today’s digital-first world, language learning platforms aren’t just educational tools—they’re marketing powerhouses. Brands like Duolingo, Malhaevoca, and Speak are shaking up how we think about learning, with clever strategies like gamification, AI-driven features, and collaborations. As of the first half of 2024, these efforts have paid off, […]
How AI May Change the Digital Marketing Industry in Korea | Waterbe, Your Korean Digital Marketing Agency
With the rise of Artificial Intelligence, there are mixed opinions amongst the public about safety or if it’s beneficial. Some believe AI can be invasive and unsafe, others believe it to be a crucial component in improving daily life. From a marketing standpoint, the potential usage of AI is vast, offering enhanced capabilities for targeting, […]
Unlocking Success: Korean Digital Marketing Insights for the F&B Industry
The Food and Beverage industry is booming in South Korea. While many people living outside of Korea usually correlate Digital Marketing and Korea for its other industries such as K-pop, beauty, and fashion, those that are within the country’s border can experience the emphasis on digital marketing and the F&B industry. The market size for […]
The Impact of Korean Social Media on Brand Awareness: Exploring Influence and Engagement
Hey there, digital enthusiasts! Today, let’s embark on a journey into the dynamic world of advertising and brand awareness in South Korea. The landscape has seen a remarkable shift, with mobile internet searches taking the lead over their PC counterparts. Let’s explore the nuances of this transformation and its implications! Rise of Mobile Usage in […]