Deep dive into
the data and trends
shaping the dynamics of the
Korean market.

Korean Search Habits: Top Platforms Revealed
1. Understanding Korea’s Search Behavior Across Generations In South Korea, where digital culture is a way of life, online platforms

Top Platform for Short-Form Content by Age
1. Why Short-Form Content Dominates South Korea’s Digital Landscape Short-form content has become a cornerstone of South Korea’s digital media

Marketing Case Study: How Funsumers are Redefining Product Marketing in Korea
Meet the Funsumer: Why Fun is the Secret Sauce to Winning Hearts In a market as dynamic and competitive as

Understanding the South Korean Market : Digital Landscape
Content Introduction South Korea, a vibrant and dynamic market, has emerged as a global leader in digital innovation and technology

The Impact of Online Activity on Age in South Korea: A Marketing Perspective
Internet and technology are a prominent part of South Korean lifestyle, it’s important to understand how each age demographic uses

Top 3 South Korean community platforms by age group
Community platforms are often one of the most overlooked ways of entering South Korea’s market. With South Koreans already being

Maximizing Digital Marketing Strategies in the South Korean Travel Market
In a post-covid society, travel posts seem to conquer our media as overseas trips have become a norm globally. Selfies,

Food Industry Case Study: Kurly & User-Generated Content (UGC)
What is Kurly? Users are able to order food via the website or the app and receive it the following

Education Industry Case Study: Speak & SNS Marketing and Localization
What is Speak? Speak is an AI-based English speaking app that uses a user-centered approach to focus on personalized learning

Fashion Industry Case Study: KREAM & Short-form Content and UGC
What is KREAM? KREAM, a widely-used fashion app in South Korea, specializes in the trading of second-hand clothing and accessories.

Understanding the South Korean Market: Ads & Content
Content Introduction Renowned for its technological advancements and highly connected population, South Korea offers a unique blend of opportunities and

Understanding the South Korean Market : Influencers
Content Introduction In South Korea, the digital media realm thrives, as nearly the entire population of the country consumes digital
Curious about tailored digital marketing strategies for the Japanese and Korean market?
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Curious about Korean and Japanese market?
Explore the dynamic Asian market and equip yourself with localized digital marketing solutions.