Deep dive into the data and trends shaping the dynamics of the Korean market.

Audience Insight

May 12, 2025

To Koreans, Naver has all the answers

Audience Insight

April 28, 2025

Text Hip: Text-Based Content has revived Naver Blogs

Ads 101

April 14, 2025

Kakao Ads Guide 1 : Kakao Bizboard & CPT Ads

Ads 101

April 13, 2025

Kakao Ads Guide 2 : Kakao Display Ads

Ads 101

April 12, 2025

Kakao Ads Guide 3 : Kakao Channel & Message Ads

Ads 101

March 28, 2025

The Naver Advertising Guide Part 4-1: What Are Naver Display Ads?

Ads 101

March 27, 2025

The Naver Advertising Guide Part 4-2: What Are Performance-Based Display Ads?

Ads 101

March 26, 2025

The Naver Advertising Guide Part 4-3: Performance-Based Naver Display Ads

Ads 101

February 24, 2025

Naver Search Ads Guide Part 1: Everything You Need to Know About Powerlink

Ads 101

February 23, 2025

Naver Search Ads Guide Part 2: Everything You Need to Know About Brand Search

Ads 101

February 22, 2025

Naver Search Ads Guide Part 3: Everything You Need to Know About Powercontent

Audience Insight

January 20, 2025

Korea Marketing Strategy: Understanding Korean Travelers’ Preferences

Media Insight

July 22, 2025

What Does Threads’ Rise Mean for Korea’s Social Media Platforms?

Ads 101, Media Insight

July 18, 2025

Brand Messaging Gets Easier with the New KakaoTalk Paid Ad Service

Media Insight

July 17, 2025

More Than Endorsements: K-Pop Idols Show the Future of Korean Content Strategy

Industry Insight, Market Trend

July 17, 2025

F&B Trends Korea: How Zero Drinks Established Their Spot on the Menu

Audience Insight

July 11, 2025

Rise of Gen Alpha: What This Means for Korean Marketing

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