Deep dive into the data and trends shaping the dynamics of the Korean market.
Deep dive into the data and trends shaping the dynamics of the Korean market.
Audience Insight
What are the most popular ways for Koreans in their 30s to consume media?
South Koreans in their 30s, part of the millennial first generation to grow up with digital technology as we know
Audience Insight
How do Koreans in their 20s feel about digital advertising?
Much like the rest of the world, those in their 20s in South Korea are avid social media users. Settling
Audience Insight
How are Korean gamers finding new mobile games?
It’s clear that the South Korean gaming market has high consumption rates and an interest in new games. However, to
Audience Insight
What are the current trends in the South Korean gaming market?
Analyzing and predicting trends in the South Korean gaming market is tied to an understanding of the Korean consumer and
Audience Insight
Who’s playing games in Korea?
The popularity of games in the South Korean market is undeniable. With 97.4% of the South Korean population owning a
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