Quick Link
- What is Naver? Why Should Brand Choose Naver?
- Which Performance-Based Display Advertising Should Your Brand Leverage?
- How to Get Started with Naver Display Ads as a Foreign Entity
Quick Summary
- As the leading search engine in Korea, Naver is chosen by both local and international brands for their Korean online marketing to reach Korean audiences.
- Performance-based Display Ads are one of Naver Display Ads and 7 different ads types are available (We talked about Awareness & Traffic Ads, Website Conversion Ads, and Video View Ads in the previous post).
- App Switching Ads aim to maximize app installation with its machine learning targeting.
- Shopping News Ads are perfect for brand promotion and new product launch.
- Engagement Campaign helps brands collect leads through Naver’s built-in survey and registration system.
What is Naver? Why Should Brand Choose Naver?
Naver is Korean version of Google. It is the most used search engine in Korea, making it a key platform for brands looking to expand their online presence in Korean market.
Naver goes beyond being a search engine tool – it integrates search with blogs, community forums, e-commerce, and news, creating unique online behavior of Koreans. As a result, effective Korean online marketing requires a strong understanding of Naver’s advertising ecosystem.
This article is the final part of our three-part series on Naver Display Ads. Here, we will continue exploring performance-based ads, focusing on App Switching Ads, Shopping Dynamic Ads, Shopping News Ads, and the Engagement Campaign.
Which Performance-Based Display Advertising Should Your Brand Leverage?
In the previous post, we deep dived into Awareness & Traffic Ads, Website Conversion Ads and Video View Ads.
Below, we break down the last four types of performance-based Naver Display Ads and how they can help brands effectively reach their target audience.
1. App Switching Ads
App Switching Ads are designed to maximize app installs by targeting users most likely to download and install mobile apps.
Key Features of App Switching Ads
| Machine Learning Targeting | Finds users most likely to install your app using AI-based prediction. |
| Automated Bidding | Uses a Maximize Conversions strategy to adjust bids automatically. Manual bidding is not supported. |
| PPC-Based Pricing | Runs on a Pay Per Click model, giving cost control through bid limits. |
Where are App Switching Ads shown?
Ads appear across Naver, Naver Family media platforms, and the Naver Performance Network.
2. Shopping Dynamic Ads
Shopping Dynamic Ads automatically generate personalized ad creatives using brand’s product database and user behavior data in Naver Shopping, making them highly efficient for targeting and retargeting.
Key Features of Shopping Dynamic Ads
| AI-Driven Product Recommendations | Automatically displays the most relevant products to each user using AI-based targeting, improving personalization and conversion potential. |
| Broad Advertiser Access | Available to a range of sellers including brands, Naver Smart Stores, and independent online malls advertising through Naver Shopping. |
| Expanded Retargeting Capabilities | Increases ad visibility through advanced retargeting, allowing ads to appear across various placements both within Naver and on external partner sites. |
Where are Shopping Dynamic Ads Shown?
Appears in high-visibility shopping areas on both mobile and PC, including the shopping board, grocery shopping board, news, and entertainment sections.
3. Shopping News Ads
Shopping News Ads allow businesses to share store updates, promotions, and special offers on Naver’s main shopping pages to boost visibility and engagement.
Key Features of Shopping News Ads
| Promotional Content Display | Shows store updates, promotions, and benefits to draw attention from potential shoppers and encourage engagement with the brand. |
| High-Visibility Placement | Appears in prominent shopping-related areas on both mobile and PC, including the shopping board, grocery board, and sections like news and entertainment. |
Where are Shopping News Ads Shown?
Appears in shopping areas on both mobile and PC, including the shopping board, grocery shopping board, news, and entertainment sections.
4. Engagement Campaign
Engagement Campaigns help businesses collect leads and user participation through Naver’s built-in survey and registration system.
Key Features of Engagement Campaign
| Action-Oriented Campaigns | Designed to drive specific user actions such as sign-ups, applications, test drives, consultations, pre-orders, and event participation. |
| Seamless Participation | Uses pre-filled information from users’ Naver profiles, making it easier and faster for them to complete forms or sign up. |
| Wide Ad Placement | Ads can appear across Naver, its affiliate platforms (Naver Family media), and the Naver Performance Network for broad reach. |
| In-Platform Survey Tools | Advertisers can create, manage, and track responses to surveys directly within the Naver ad platform without needing external tools. |
Where are Engagement Campaign Ads Shown?
Ads can be placed across Naver, Naver Family media, and the Naver Performance Network.
How to Get Started with Naver Display Ads as a Foreign Entity
Unlike local businesses that can set up accounts easily by uploading a business registration certificate, foreign companies must complete a verification process with extra documents before creating an account and running ads on Naver. Successfully navigating this process is a crucial step in Korean online marketing, ensuring that businesses can access Naver’s vast ads ecosystem and Korean audiences.
Waterbe specializes in equipping foreign businesses with local knowledge and provide A-to-Z marketing solutions from Korean online marketing strategies, planning, execution, optimisation to creatives, offline marketing and market research.
Beyond ad account setup, we offer a full range of marketing services to support foreign brands in effectively targeting the South Korean market.
Conclusion
Understanding the complexities of Naver’s advertising platform is essential for foreign businesses entering the Korean online marketing space. Waterbe has covered key topics on Naver Search and Display advertising, providing insights into one of South Korea’s top digital platform.
From Naver Search Ads to Display Ads, each article comprehensively elaborate various types and key features of those ads, platform-specific challenges, and ad setup process. These guides help foreign brands effectively reach Korean consumers through localized advertising solutions, ensuring a smooth entry into the market.
Check out our full series on Naver Display Ads below :
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