Quick Link
- Why is Naver Important?
- What are Naver Display Ads and How Do They Benefit Foreign Brands?
- Where are Naver Display Ads shown?
- Conclusion
Quick Summary
- Naver is the biggest search engine in Korea with its integrated ecosystem.
- Naver Display Ads are extensively utilized by brands for high visibility, direct engagement with target audience and traffic generation.
- Naver Display Ads have three different types of ads and Performance-based display ad is the most frequently used by brands.
- Naver Display Ads can be powerful tool for foreign brands supported by Naver Advertising agency not only specializes in paid ads but also provides A-to-Z marketing solutions.
Why is Naver Important?
Naver is an essential platform for businesses looking to establish their presence in Korea as Naver holds the largest search engine market share in Korea, even outperforming Google. Unlike other search engines, Naver integrates search with blogs, community forums, shopping, and news, shaping how Korean users interact online.
For businesses, advertising on Naver is a must to gain visibility in Korea’s search engine landscape. Naver offers multiple advertising formats which each serves a unique purpose, from increasing visibility and directly engaging with target audiences to driving traffic.
As a continuation of our discussion on Naver’s advertising ecosystem, this article is the first in a three-part series exploring Naver Display Ads, a dynamic advertising format designed for high efficiency.
What are Naver Display Ads and How Do They Benefit Brands?
Naver Display Ads are visually engaging ads, using image banner and videos, placed across Naver’s unique ecosystem.
For foreign brands, Naver Display Ads offer a powerful way to reach Korean audiences by leveraging visually engaging placements across Naver’s main page, search result, and content network, increasing both brand recognition and traffic.
What are Different Types of Naver Display Ads?
Naver Display Ads come in three types, each designed for different marketing objectives.
Some prioritize efficiency with real-time optimization, while others focus on stable exposure or targeting niche audiences across Naver’s media platforms. Understanding these differences is key to choosing the right strategy for your brand.
Below are the three main types of Naver Display Ads and how they work.
1. Performance-based display advertising
Highly efficient advertisements through various targeting strategies and real-time optimizations. You can freely set your budget, target audience and bidding strategy which allows you to work with every budget and have the ultimate control over your marketing campaign. Simply put, it’s similar to Meta and Google Ads.
2. Guaranteed display advertising
Stable advertisements with constant exposure. This ad operates with a CPT (Cost Per Time) contract, where you pay a fixed fee per hour of the day. This can be compared to traditional billboard advertising.
3. Naver Family advertising
Leverage Naver’s vertical services to reach potential target audience. These ads are shown in Naver’s family media, such as Webtoon (a leading digital comics platform), Band (a private group-based social networking service), and Snow (a popular AR camera and filter app).
Which Ad Type is Right For Your Brand?
Performance-based display advertising is the most frequently used ad type with its flexibility and results-driven option. By using advanced targeting strategies and real-time optimizations, brands can maximize efficiency and control their spending.
Where are Naver Display Ads shown?
1. Naver Main & Content Network
2. Naver Family Media
Beyond Naver’s search and content platforms, Naver operates popular social and entertainment services like Naver Webtoon (a webzine), Band (a social networking app), and SNOW (an AR camera app).
3. Naver TV & Entertainment
With the rising popularity of video content, Naver offers video-based advertising placements across platforms like Naver TV, Naver Sports, and entertainment hubs.
Advertisers can use in-stream and out-stream video ads to deliver compelling brand stories and capture audience attention.
4. Naver Shopping
For e-commerce businesses, Naver Shopping is the ultimate marketplace.
Ads here appear on Naver Shopping’s search results, Smart Store (Naver’s online marketplace), and other product listing pages. This placement is ideal for retailers looking to drive sales, promote product discovery, and retarget potential buyers.
Conclusion
Now that we have covered the basics of Naver Display Ads, the next parts of this series will take a deeper look into the different campaign types of performance-based display advertising and how to set up an account to start running campaigns.
Understanding these details is crucial for brands looking to maximize their presence on Naver, whether managing ads independently or working with a Naver advertising agency. At Waterbe, we specialize in helping foreign businesses navigate Korean market, ensuring effective campaign planning and execution with suitable media selection, and optimization.
Check out our full series on Naver Display Ads below :
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