Quick Link
- Why Choose Naver?
- What is the Best Type of Performance-Based Dipslay Advertising for Your Brand?
- Conclusion
Quick Summary
- Various types of Performance-Based Display Advertising are available.
- Awareness & Traffic Ads are perfect for driving traffic to website or landing pages with its interest based audience targeting and various bidding options.
- Website Conversion Ads are designed to maximize conversions. It offers machine learning targeting with PPC pricing and flexible conversion optimisation.
- Understanding ecosystem of Korean ads and Korean consumers is key to success.
Why Choose Naver?
Naver is the leading search engine in Korea, making it an essential tool for publishing Korean ads. Unlike other search engines, Naver integrates search with blogs, forums, shopping, and news, shaping how users discover and engage with content. To stand out in this ecosystem, businesses must leverage Korean ads that effectively capture audience attention.
This article is the second in a three-part series on Naver Display Ads. Here, we will take a closer look at performance-based Korean ads, exploring their different campaign types.
What is the Best Type of Performance-Based Display Advertising for Your Brand?
Choosing the right type of performance-based display advertising is essential for making the most of Korean ads on Naver. Different ad formats serve different goals, from increasing brand awareness to driving website conversions or app installs.
Below, we break down the main types of performance-based Naver Display Ads and how they can help brands reach their target audience effectively.
Types of Performance-Based Display Advertising
- Awareness & Traffic Ads
- Website Conversion Ads
- Video View Ads
- App Switching Ads
- Shopping Dynamic Ads
- Shopping News Ads
- Engagement Campaign
Let’s take a closer look at the first three ad types.
1. Awareness and Traffic Ads
Awareness and traffic ads is designed to drive more users to your website or landing page while increasing brand visibility.
Key features of Awareness and Traffic Ads
| Interest Based Audience Targeting | These ads help you find potential customers by displaying your content to users who are most likely to be interested in your brand or product. This maximizes exposure and increases ad clicks. |
| Bidding Option #1 Automatic Bidding | Uses a PPC (Pay Per Click) model and automatically adjusts bids to get the most clicks within your budget. You can also set a bid limit to control spending. |
| Bidding Option #2 Manual Bidding | Allows you to choose between PPC (Pay Per Click) or CPM (Cost Per Mile), giving you more control over costs. |
| Optimized for Traffic Growth | The Maximize Clicks strategy helps drive maximum traffic by adjusting bids dynamically, ensuring your budget is used efficiently to get the most clicks possible. |
| Targeted Ad Placement | Ads can be shown to users who have demonstrated interest in your brand or products/ services. However, setting overly narrow targeting parameters may limit reach and affect ad visibility. |
Where are Awareness and Traffic Ads Shown?
Awareness and traffic Ads appear across Naver, Naver Family media platforms, and the Naver Performance Network.
Depending on your placement settings, you can display ads in various formats, including native images, image banners, and more.
2. Website Conversion Ads
Website conversion ads maximize conversions by targeting users most likely to take action on your website.
Key Features of Website Conversion Ads
| Machine Learning Targeting | Uses machine learning to find high-converting users. |
| Maximize Conversions | Adjusts bids to drive the most conversions within your budget. |
| PPC Pricing | Ads are charged on a PPC (Pay Per Click) basis, with an optional bid limit. |
| Flexible Conversion Optimization | Optimize for all tracked conversions, purchase completions, or shopping cart actions. |
Before running these ads, conversion tracking must be set up, as App Install is currently the only optimized app conversion type.
For proper optimization, at least 40 conversions in the past week are required. Making frequent changes can disrupt the learning process and negatively impact performance.
Since manual bidding is not supported, advertisers should carefully set bid limits, as setting them too low may prevent the system from optimizing effectively.
Where are Website Conversion Ads Shown?
Ads appear across Naver, Naver Family media platforms, and the Naver Performance Network.
3. Video View Ads
Naver Video Ads use engaging visual and auditory elements to capture user attention. With exclusive in-stream and out-stream placements, these ads allow brands to deliver rich, impactful messages to their target audience.
Key Features of Video View Ads
| In-Stream Video Ads | Appear before, during, or after video content. |
| Out-stream Video Ads | Play in areas without traditional video content. |
| Flexible Ad Formats | Advertisers can choose from various video lengths and formats to suit their campaign objectives and audience preferences. |
| Mobile and Desktop Compatibility | These ads are optimized for both mobile and desktop platforms, ensuring a seamless viewing experience across devices. |
Where are Video View Ads Shown?
Naver Video View Ads can be displayed across Naver main page and various services, including Naver TV, news sections, and entertainment pages.
Conclusion
So far, we have covered key performance-based Naver Display Ads, including awareness & traffic ads, website conversion ads, and video view ads. These Korean ads help businesses attract visitors, drive conversions, and engage audiences through different types of placements.
In the final part of this series, we will go over the remaining performance-based Naver Display Ads, including Shopping Dynamic Ads, Shopping News Ads, App Switching Ads, and Engagement Campaign. We will also explain how foreign businesses can set up a Naver advertising account to start running campaigns successfully.
Check out our full series on Naver Display Ads below :
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