2025 South Korea Marketing Trend
Ever wondered what South Korea’s 2025 marketing trends look like? These insights from ‘Trend Korea 2025’ and ‘Life Trend 2025’ show how brands are evolving to meet consumer expectations. Let’s talk about how these trends are shaping the future—what stands out to you? From minimalist branding to co-branded campaigns, these trends highlight how brands can […]
Marketing Case Study : Brand Collaboration
1. Why Character IP Collaborations are Taking Over in South Korea If you’ve walked into a CU convenience store, sipped coffee at Ediya, or watched a movie at CGV recently, chances are you’ve stumbled upon a collaboration featuring Detective Conan, Sanrio, or Kakao Friends. These character IP partnerships are no coincidence—they’re a part of a […]
Top Platform for Short-Form Content by Age
1. Why Short-Form Content Dominates South Korea’s Digital Landscape Short-form content has become a cornerstone of South Korea’s digital media consumption, with platforms like YouTube Shorts, Instagram Reels, and TikTok driving engagement across all age groups. The appeal of short-form video lies in its quick, digestible nature, catering to South Korea’s fast-paced culture. Whether it’s […]
Marketing Case Study: How Funsumers are Redefining Product Marketing in Korea
Meet the Funsumer: Why Fun is the Secret Sauce to Winning Hearts In a market as dynamic and competitive as South Korea, traditional marketing tactics are often not enough. Enter funsumers—a demographic that prioritizes entertainment, excitement, and memorable interactions with brands. But who exactly are these fun-loving consumers, and how are they reshaping the marketing […]
Understanding the South Korean Market : Digital Landscape
Content Introduction South Korea, a vibrant and dynamic market, has emerged as a global leader in digital innovation and technology adoption. For global brands looking to enter this unique market, understanding the digital landscape is crucial. The South Korean digital ecosystem is characterized by its rapid growth, high internet penetration, and tech-savvy population, making it […]
Food Industry Case Study: Kurly & User-Generated Content (UGC)
What is Kurly? Users are able to order food via the website or the app and receive it the following morning. Kurly is one of the most popular e-commerce apps in the Korean market. How does Kurly implement User-Generated Content? User-generated content (UGC) refers to any form of content, such as videos, blogs, posts, reviews, […]
Education Industry Case Study: Speak & SNS Marketing and Localization
What is Speak? Speak is an AI-based English speaking app that uses a user-centered approach to focus on personalized learning experiences and active communication strategies. Aimed at changing perfectionist attitudes towards English learning, Speak promotes making mistakes as a positive learning experience. AI tutors are implemented to reduce learners’ anxiety and build confidence. Speak is […]
Fashion Industry Case Study: KREAM & Short-form Content and UGC
What is KREAM? KREAM, a widely-used fashion app in South Korea, specializes in the trading of second-hand clothing and accessories. Consumers can sell their own clothing items, buy from others, observe current trends, see what popular celebrities are wearing, and watch and upload content. How does KREAM follow the fashion marketing trend? – STYLE Implementing […]
Understanding the South Korean Market: Ads & Content
Content Introduction Renowned for its technological advancements and highly connected population, South Korea offers a unique blend of opportunities and challenges for digital marketers. Understanding the preferences and cultural intricacies of South Korean consumers is crucial for any business aiming to make a meaningful impact. It is highly important to understand the various types of […]
Understanding the South Korean Market : Influencers
Content Introduction In South Korea, the digital media realm thrives, as nearly the entire population of the country consumes digital media daily. The vibrant and dynamic landscape is marked by a diverse array of platforms and apps that cater to both international and local audiences. These platforms, from globally recognized giants like Instagram and YouTube […]