How do Millennials in Korea feel about digital advertising?
The South Korean millennials grew up alongside the internet in their adolescence. They’ve witnessed remarkable change in its existence over the years, and certainly hold opinions on all things digital. This article will discuss how South Koreans in their 30s perceive digital advertising efforts online. Across display, video, short-form, and influencer advertisements. Seamless experience: Minimising […]
What are the media consumption habits of Koreans in their 20s?
South Koreans in their 20s are spoiled for choice when it comes to Korean media, but know exactly what it is they want. With a mobile phone always on hand, young adults are engaging with media in ways which suit their own individual interests best – with stark differences between the global and domestic consumer, […]
What social media platforms are popular in Korea?
Social media in South Korea, as in many other countries, is incredibly prevalent and has a high level of saturation. However, the social media platforms that are popular in South Korea are not the same as in many other countries. The uniqueness of the South Korean online ecosystem requires a specialised understanding–something that, when understood […]
How are Korean gamers finding new mobile games?
It’s clear that the South Korean gaming market has high consumption rates and an interest in new games. However, to an outsider, it may not be clear how South Korean gamers are finding information about new mobile games and what advertising strategies are most effective to reach them. Across the board, South Korean gamers primarily […]
What are the current trends in the South Korean gaming market?
Analyzing and predicting trends in the South Korean gaming market is tied to an understanding of the Korean consumer and their habits. South Korea’s unique consumer base for games and the culture surrounding games in the country mean that the market’s quirks and characteristics are highly localized and differ from other similar markets. A key […]