Text Hip: Text-Based Content has captured the heart of young generation in South Korea
Quick Summary What is “Text Hip”? A new trend has established itself in Korea: “Text Hip”. This trend moves away from mostly video and image-based content and shifts the focus back on text-based content. People became bored with the overwhelming amount of short form content and brought back written material, like books and blogs. These […]
Kakao Ads Guide 3 : Kakao Channel & Message Ads
Introduction Kakao is the leading digital platform in South Korea, making it an essential tool for businesses looking to engage with local consumers. With KakaoTalk being the country’s most widely used messaging app, brands have a direct channel to reach their audience. For businesses focused on social media marketing in Korea, Kakao Biz Channel and […]
Kakao Ads Guide 2 : Kakao Display Ads
Introduction Kakao is the dominant digital platform in South Korea, making it a key advertising channel for foreign brands. KakaoTalk, the Korean version of WhatsApp or WeChat, is the most widely used messaging app in South Korea and plays a central role in daily communication. Research from the Korea Press Foundation shows that 98.9 percent […]
Kakao Ads Guide 1 : Kakao Bizboard & CPT Ads
Why Choose Kakao? Kakao is an essential platform for foreign companies looking to advertise in South Korea. As the country’s dominant digital ecosystem, it provides extensive access to local consumers through its diverse range of services. KakaoTalk, the Korean version of WhatsApp or WeChat, is the most widely used messaging app in South Korea and […]
The Naver Advertising Guide Part 4-1: What Are Naver Display Ads?
Bookmarks Quick Summary Why is Naver Important? Naver is an essential platform for businesses looking to establish their presence in Korea as Naver holds the largest search engine market share in Korea, even outperforming Google. Unlike other search engines, Naver integrates search with blogs, community forums, shopping, and news, shaping how Korean users interact online. […]
The Naver Advertising Guide Part 4-2: What Are Performance-Based Display Ads?
Quick Link Quick Summary Why Choose Naver? Naver is the leading search engine in Korea, making it an essential tool for publishing Korean ads. Unlike other search engines, Naver integrates search with blogs, forums, shopping, and news, shaping how users discover and engage with content. To stand out in this ecosystem, businesses must leverage Korean […]
The Naver Advertising Guide Part 4-3: Performance-Based Naver Display Ads
Quick Link Quick Summary What is Naver? Why Should Brand Choose Naver? Naver is Korean version of Google. It is the most used search engine in Korea, making it a key platform for brands looking to expand their online presence in Korean market. Naver goes beyond being a search engine tool – it integrates search […]
Transformation of Korean Social Media Trends
1. How Short-Form Content is Shaping the Future of Social Commerce Short-form content is transforming user engagement and reshaping how brands interact with consumers, with platforms like Instagram, YouTube, and TikTok integrating shopping features to capitalize on this trend. Instagram’s Reels have increased user dwell time, providing brands with opportunities to embed shoppable content, particularly […]
English Education Targeting Korea – Unpacking their Success
1. The New Era of Language Learning In today’s digital-first world, language learning platforms aren’t just educational tools—they’re marketing powerhouses. Brands like Duolingo, Malhaevoca, and Speak are shaking up how we think about learning, with clever strategies like gamification, AI-driven features, and collaborations. As of the first half of 2024, these efforts have paid off, […]
Inside Korea’s Ad Power Play
1. A Data-Driven Approach to Consumer Purchase Decisions by Ad Type in Korea In the dynamic world of advertising, understanding the connection between ad formats and consumer purchase decisions is crucial, particularly for international businesses entering the Korean market. Korea’s digitally savvy population and diverse consumer behavior create unique opportunities for targeted advertising strategies. This […]