Transformation of Korean Social Media Trends
1. How Short-Form Content is Shaping the Future of Social Commerce Short-form content is transforming user engagement and reshaping how brands interact with consumers, with platforms like Instagram, YouTube, and TikTok integrating shopping features to capitalize on this trend. Instagram’s Reels have increased user dwell time, providing brands with opportunities to embed shoppable content, particularly […]
English Education Targeting Korea – Unpacking their Success
1. The New Era of Language Learning In today’s digital-first world, language learning platforms aren’t just educational tools—they’re marketing powerhouses. Brands like Duolingo, Malhaevoca, and Speak are shaking up how we think about learning, with clever strategies like gamification, AI-driven features, and collaborations. As of the first half of 2024, these efforts have paid off, […]
Inside Korea’s Ad Power Play
1. A Data-Driven Approach to Consumer Purchase Decisions by Ad Type in Korea In the dynamic world of advertising, understanding the connection between ad formats and consumer purchase decisions is crucial, particularly for international businesses entering the Korean market. Korea’s digitally savvy population and diverse consumer behavior create unique opportunities for targeted advertising strategies. This […]
Top Platform for Short-Form Content by Age
1. Why Short-Form Content Dominates South Korea’s Digital Landscape Short-form content has become a cornerstone of South Korea’s digital media consumption, with platforms like YouTube Shorts, Instagram Reels, and TikTok driving engagement across all age groups. The appeal of short-form video lies in its quick, digestible nature, catering to South Korea’s fast-paced culture. Whether it’s […]
Understanding the South Korean Market : Digital Landscape
Content Introduction South Korea, a vibrant and dynamic market, has emerged as a global leader in digital innovation and technology adoption. For global brands looking to enter this unique market, understanding the digital landscape is crucial. The South Korean digital ecosystem is characterized by its rapid growth, high internet penetration, and tech-savvy population, making it […]
Top 3 South Korean community platforms by age group
Community platforms are often one of the most overlooked ways of entering South Korea’s market. With South Koreans already being quite loyal customers, there often seems like no point in reaffirming something that is already there. As the final instalment in this series which explored platform usage. Today we will outline the top 5 major […]
Food Industry Case Study: Kurly & User-Generated Content (UGC)
What is Kurly? Users are able to order food via the website or the app and receive it the following morning. Kurly is one of the most popular e-commerce apps in the Korean market. How does Kurly implement User-Generated Content? User-generated content (UGC) refers to any form of content, such as videos, blogs, posts, reviews, […]
Education Industry Case Study: Speak & SNS Marketing and Localization
What is Speak? Speak is an AI-based English speaking app that uses a user-centered approach to focus on personalized learning experiences and active communication strategies. Aimed at changing perfectionist attitudes towards English learning, Speak promotes making mistakes as a positive learning experience. AI tutors are implemented to reduce learners’ anxiety and build confidence. Speak is […]
Fashion Industry Case Study: KREAM & Short-form Content and UGC
What is KREAM? KREAM, a widely-used fashion app in South Korea, specializes in the trading of second-hand clothing and accessories. Consumers can sell their own clothing items, buy from others, observe current trends, see what popular celebrities are wearing, and watch and upload content. How does KREAM follow the fashion marketing trend? – STYLE Implementing […]
Understanding the South Korean Market: Ads & Content
Content Introduction Renowned for its technological advancements and highly connected population, South Korea offers a unique blend of opportunities and challenges for digital marketers. Understanding the preferences and cultural intricacies of South Korean consumers is crucial for any business aiming to make a meaningful impact. It is highly important to understand the various types of […]