Text Hip: Text-Based Content has captured the heart of young generation in South Korea
Quick Summary What is “Text Hip”? A new trend has established itself in Korea: “Text Hip”. This trend moves away from mostly video and image-based content and shifts the focus back on text-based content. People became bored with the overwhelming amount of short form content and brought back written material, like books and blogs. These […]
Kakao Ads Guide 3 : Kakao Channel & Message Ads
Introduction Kakao is the leading digital platform in South Korea, making it an essential tool for businesses looking to engage with local consumers. With KakaoTalk being the country’s most widely used messaging app, brands have a direct channel to reach their audience. For businesses focused on social media marketing in Korea, Kakao Biz Channel and […]
Kakao Ads Guide 2 : Kakao Display Ads
Introduction Kakao is the dominant digital platform in South Korea, making it a key advertising channel for foreign brands. KakaoTalk, the Korean version of WhatsApp or WeChat, is the most widely used messaging app in South Korea and plays a central role in daily communication. Research from the Korea Press Foundation shows that 98.9 percent […]
Kakao Ads Guide 1 : Kakao Bizboard & CPT Ads
Why Choose Kakao? Kakao is an essential platform for foreign companies looking to advertise in South Korea. As the country’s dominant digital ecosystem, it provides extensive access to local consumers through its diverse range of services. KakaoTalk, the Korean version of WhatsApp or WeChat, is the most widely used messaging app in South Korea and […]
The Naver Advertising Guide Part 4-1: What Are Naver Display Ads?
Bookmarks Quick Summary Why is Naver Important? Naver is an essential platform for businesses looking to establish their presence in Korea as Naver holds the largest search engine market share in Korea, even outperforming Google. Unlike other search engines, Naver integrates search with blogs, community forums, shopping, and news, shaping how Korean users interact online. […]
The Naver Advertising Guide Part 4-2: What Are Performance-Based Display Ads?
Quick Link Quick Summary Why Choose Naver? Naver is the leading search engine in Korea, making it an essential tool for publishing Korean ads. Unlike other search engines, Naver integrates search with blogs, forums, shopping, and news, shaping how users discover and engage with content. To stand out in this ecosystem, businesses must leverage Korean […]
The Naver Advertising Guide Part 4-3: Performance-Based Naver Display Ads
Quick Link Quick Summary What is Naver? Why Should Brand Choose Naver? Naver is Korean version of Google. It is the most used search engine in Korea, making it a key platform for brands looking to expand their online presence in Korean market. Naver goes beyond being a search engine tool – it integrates search […]
2025 South Korea Marketing Trend
Ever wondered what South Korea’s 2025 marketing trends look like? These insights from ‘Trend Korea 2025’ and ‘Life Trend 2025’ show how brands are evolving to meet consumer expectations. Let’s talk about how these trends are shaping the future—what stands out to you? From minimalist branding to co-branded campaigns, these trends highlight how brands can […]
Marketing Case Study : Brand Collaboration
1. Why Character IP Collaborations are Taking Over in South Korea If you’ve walked into a CU convenience store, sipped coffee at Ediya, or watched a movie at CGV recently, chances are you’ve stumbled upon a collaboration featuring Detective Conan, Sanrio, or Kakao Friends. These character IP partnerships are no coincidence—they’re a part of a […]
Inside Korea’s Ad Power Play
1. A Data-Driven Approach to Consumer Purchase Decisions by Ad Type in Korea In the dynamic world of advertising, understanding the connection between ad formats and consumer purchase decisions is crucial, particularly for international businesses entering the Korean market. Korea’s digitally savvy population and diverse consumer behavior create unique opportunities for targeted advertising strategies. This […]