Korean Search Habits: Top Platforms Revealed
1. Understanding Korea’s Search Behavior Across Generations In South Korea, where digital culture is a way of life, online platforms have become the go-to for information, entertainment, and connections. But have you ever wondered what types of information Koreans search for, and how this differs by age? From Gen Z’s obsession with Instagram reels to […]
Marketing Case Study: How Funsumers are Redefining Product Marketing in Korea
Meet the Funsumer: Why Fun is the Secret Sauce to Winning Hearts In a market as dynamic and competitive as South Korea, traditional marketing tactics are often not enough. Enter funsumers—a demographic that prioritizes entertainment, excitement, and memorable interactions with brands. But who exactly are these fun-loving consumers, and how are they reshaping the marketing […]
Understanding the South Korean Market : Digital Landscape
Content Introduction South Korea, a vibrant and dynamic market, has emerged as a global leader in digital innovation and technology adoption. For global brands looking to enter this unique market, understanding the digital landscape is crucial. The South Korean digital ecosystem is characterized by its rapid growth, high internet penetration, and tech-savvy population, making it […]
Top 3 South Korean community platforms by age group
Community platforms are often one of the most overlooked ways of entering South Korea’s market. With South Koreans already being quite loyal customers, there often seems like no point in reaffirming something that is already there. As the final instalment in this series which explored platform usage. Today we will outline the top 5 major […]
Food Industry Case Study: Kurly & User-Generated Content (UGC)
What is Kurly? Users are able to order food via the website or the app and receive it the following morning. Kurly is one of the most popular e-commerce apps in the Korean market. How does Kurly implement User-Generated Content? User-generated content (UGC) refers to any form of content, such as videos, blogs, posts, reviews, […]
Education Industry Case Study: Speak & SNS Marketing and Localization
What is Speak? Speak is an AI-based English speaking app that uses a user-centered approach to focus on personalized learning experiences and active communication strategies. Aimed at changing perfectionist attitudes towards English learning, Speak promotes making mistakes as a positive learning experience. AI tutors are implemented to reduce learners’ anxiety and build confidence. Speak is […]
Fashion Industry Case Study: KREAM & Short-form Content and UGC
What is KREAM? KREAM, a widely-used fashion app in South Korea, specializes in the trading of second-hand clothing and accessories. Consumers can sell their own clothing items, buy from others, observe current trends, see what popular celebrities are wearing, and watch and upload content. How does KREAM follow the fashion marketing trend? – STYLE Implementing […]
Understanding the South Korean Market: Ads & Content
Content Introduction Renowned for its technological advancements and highly connected population, South Korea offers a unique blend of opportunities and challenges for digital marketers. Understanding the preferences and cultural intricacies of South Korean consumers is crucial for any business aiming to make a meaningful impact. It is highly important to understand the various types of […]
Understanding the South Korean Market : Influencers
Content Introduction In South Korea, the digital media realm thrives, as nearly the entire population of the country consumes digital media daily. The vibrant and dynamic landscape is marked by a diverse array of platforms and apps that cater to both international and local audiences. These platforms, from globally recognized giants like Instagram and YouTube […]
How AI May Change the Digital Marketing Industry in Korea | Waterbe, Your Korean Digital Marketing Agency
With the rise of Artificial Intelligence, there are mixed opinions amongst the public about safety or if it’s beneficial. Some believe AI can be invasive and unsafe, others believe it to be a crucial component in improving daily life. From a marketing standpoint, the potential usage of AI is vast, offering enhanced capabilities for targeting, […]