Kakao Ads Guide 3 : Kakao Channel & Message Ads
Introduction Kakao is the leading digital platform in South Korea, making it an essential tool for businesses looking to engage with local consumers. With KakaoTalk being the country’s most widely used messaging app, brands have a direct channel to reach their audience. For businesses focused on social media marketing in Korea, Kakao Biz Channel and […]
Kakao Ads Guide 2 : Kakao Display Ads
Introduction Kakao is the dominant digital platform in South Korea, making it a key advertising channel for foreign brands. KakaoTalk, the Korean version of WhatsApp or WeChat, is the most widely used messaging app in South Korea and plays a central role in daily communication. Research from the Korea Press Foundation shows that 98.9 percent […]
Kakao Ads Guide 1 : Kakao Bizboard & CPT Ads
Why Choose Kakao? Kakao is an essential platform for foreign companies looking to advertise in South Korea. As the country’s dominant digital ecosystem, it provides extensive access to local consumers through its diverse range of services. KakaoTalk, the Korean version of WhatsApp or WeChat, is the most widely used messaging app in South Korea and […]
2025 South Korea Marketing Trend
Ever wondered what South Korea’s 2025 marketing trends look like? These insights from ‘Trend Korea 2025’ and ‘Life Trend 2025’ show how brands are evolving to meet consumer expectations. Let’s talk about how these trends are shaping the future—what stands out to you? From minimalist branding to co-branded campaigns, these trends highlight how brands can […]
Inside Korea’s Ad Power Play
1. A Data-Driven Approach to Consumer Purchase Decisions by Ad Type in Korea In the dynamic world of advertising, understanding the connection between ad formats and consumer purchase decisions is crucial, particularly for international businesses entering the Korean market. Korea’s digitally savvy population and diverse consumer behavior create unique opportunities for targeted advertising strategies. This […]