Kakao Ads Guide 3 : Kakao Channel & Message Ads
Introduction Kakao is the leading digital platform in South Korea, making it an essential tool for businesses looking to engage with local consumers. With KakaoTalk being the country’s most widely used messaging app, brands have a direct channel to reach their audience. For businesses focused on social media marketing in Korea, Kakao Biz Channel and […]
Kakao Ads Guide 1 : Kakao Bizboard & CPT Ads
Why Choose Kakao? Kakao is an essential platform for foreign companies looking to advertise in South Korea. As the country’s dominant digital ecosystem, it provides extensive access to local consumers through its diverse range of services. KakaoTalk, the Korean version of WhatsApp or WeChat, is the most widely used messaging app in South Korea and […]
What are the media consumption habits of Koreans in their 20s?
South Koreans in their 20s are spoiled for choice when it comes to Korean media, but know exactly what it is they want. With a mobile phone always on hand, young adults are engaging with media in ways which suit their own individual interests best – with stark differences between the global and domestic consumer, […]
What social media platforms are popular in Korea?
Social media in South Korea, as in many other countries, is incredibly prevalent and has a high level of saturation. However, the social media platforms that are popular in South Korea are not the same as in many other countries. The uniqueness of the South Korean online ecosystem requires a specialised understanding–something that, when understood […]
How are Korean gamers finding new mobile games?
It’s clear that the South Korean gaming market has high consumption rates and an interest in new games. However, to an outsider, it may not be clear how South Korean gamers are finding information about new mobile games and what advertising strategies are most effective to reach them. Across the board, South Korean gamers primarily […]
What are the current trends in the South Korean gaming market?
Analyzing and predicting trends in the South Korean gaming market is tied to an understanding of the Korean consumer and their habits. South Korea’s unique consumer base for games and the culture surrounding games in the country mean that the market’s quirks and characteristics are highly localized and differ from other similar markets. A key […]
The Manifest Spotlights Waterbe as 2022’s Best Reviewed Creative Agency
Proudly based in the heart of Seoul, South Korea, our team at Waterbe Marketing is passionate about helping foreign companies break language barriers and exclusive local ad policies. Since our team’s inception, we’ve strived to help companies navigate our markets and successfully connect with local consumers. Our journey hasn’t been easy but we’re extremely grateful […]