Korea Marketing Strategy: Understanding Korean Travelers’ Preferences
Introduction Korean travelers have distinct preferences when it comes to overseas trips, from how they plan their vacations to where they book accommodations and how they allocate their travel budgets. Understanding these patterns is essential for businesses in the travel and hospitality industry to develop an effective marketing strategy in Korea that resonates with this […]
Transformation of Korean Social Media Trends
1. How Short-Form Content is Shaping the Future of Social Commerce Short-form content is transforming user engagement and reshaping how brands interact with consumers, with platforms like Instagram, YouTube, and TikTok integrating shopping features to capitalize on this trend. Instagram’s Reels have increased user dwell time, providing brands with opportunities to embed shoppable content, particularly […]
Marketing Case Study : Brand Collaboration
1. Why Character IP Collaborations are Taking Over in South Korea If you’ve walked into a CU convenience store, sipped coffee at Ediya, or watched a movie at CGV recently, chances are you’ve stumbled upon a collaboration featuring Detective Conan, Sanrio, or Kakao Friends. These character IP partnerships are no coincidence—they’re a part of a […]
Korean Search Habits: Top Platforms Revealed
1. Understanding Korea’s Search Behavior Across Generations In South Korea, where digital culture is a way of life, online platforms have become the go-to for information, entertainment, and connections. But have you ever wondered what types of information Koreans search for, and how this differs by age? From Gen Z’s obsession with Instagram reels to […]