2025 South Korea Marketing Trend
Ever wondered what South Korea’s 2025 marketing trends look like? These insights from ‘Trend Korea 2025’ and ‘Life Trend 2025’ show how brands are evolving to meet consumer expectations. Let’s talk about how these trends are shaping the future—what stands out to you? From minimalist branding to co-branded campaigns, these trends highlight how brands can […]
Marketing Case Study : Brand Collaboration
1. Why Character IP Collaborations are Taking Over in South Korea If you’ve walked into a CU convenience store, sipped coffee at Ediya, or watched a movie at CGV recently, chances are you’ve stumbled upon a collaboration featuring Detective Conan, Sanrio, or Kakao Friends. These character IP partnerships are no coincidence—they’re a part of a […]
Korean Search Habits: Top Platforms Revealed
1. Understanding Korea’s Search Behavior Across Generations In South Korea, where digital culture is a way of life, online platforms have become the go-to for information, entertainment, and connections. But have you ever wondered what types of information Koreans search for, and how this differs by age? From Gen Z’s obsession with Instagram reels to […]
Top 3 South Korean community platforms by age group
Community platforms are often one of the most overlooked ways of entering South Korea’s market. With South Koreans already being quite loyal customers, there often seems like no point in reaffirming something that is already there. As the final instalment in this series which explored platform usage. Today we will outline the top 5 major […]
Understanding the South Korean Market: Ads & Content
Content Introduction Renowned for its technological advancements and highly connected population, South Korea offers a unique blend of opportunities and challenges for digital marketers. Understanding the preferences and cultural intricacies of South Korean consumers is crucial for any business aiming to make a meaningful impact. It is highly important to understand the various types of […]
How AI May Change the Digital Marketing Industry in Korea | Waterbe, Your Korean Digital Marketing Agency
With the rise of Artificial Intelligence, there are mixed opinions amongst the public about safety or if it’s beneficial. Some believe AI can be invasive and unsafe, others believe it to be a crucial component in improving daily life. From a marketing standpoint, the potential usage of AI is vast, offering enhanced capabilities for targeting, […]
Mobile Gaming in South Korea: The Role of Advertisement and Applications
As technology continues to advance, so does marketing. Whatever device you’re reading this blog on provides networks with data that has been increasingly accessible and valuable for marketing purposes. Do you like to play games? Data shows that the South Korean gaming industry and it’s advertising is different from other places. Do you think that […]
Design Rush Spotlights Waterbe as one of the Top Advertising Agencies Award in 2024
Located in the heart of Seoul, South Korea, Waterbe stands as a bridge of creativity and innovation in the global marketing landscape. Dedicated to bridging cultural gaps and further overcoming language barriers. Our team at Waterbe has played a crucial role in guiding foreign companies through the complexities of local advertising strategies. Enabling them to […]
Digital Marketing in South Korea: Naver Keyword Search Tool by Waterbe
Naver Keyword Search Tool by Waterbe Today, we will be finding out a newly launched “Naver Keyword Search Tool”. A keyword traffic-checking tool made for those who are interested in the dynamic Korean digital marketing landscape. What is Naver and is it important for digital marketing in South Korea? Naver is a South Korean online […]
Gen MZ’s Top 5 Fashion apps in South Korea
In the vibrant streets of South Korea, where fashion is more than just clothing—it’s a way of life—the MZ Generation reigns supreme. Picture this: a bustling cityscape adorned with diverse styles and trendsetters who defy convention at every turn. Join me as we delve into the dynamic world of South Korean fashion, where the MZ […]