Top Ecommerce Platforms in South Korea
Amazon. Nowadays, when you hear this word, most people don’t think of the beautiful rainforest located in South America, but rather the letter ‘A’ with an orange arrow under it. Amazon stands as the largest ecommerce platform globally, offering customers the convenience of finding almost anything delivered right to their doorstep. However, in South Korea, […]
The Impact of Korean Social Media on Brand Awareness: Exploring Influence and Engagement
Hey there, digital enthusiasts! Today, let’s embark on a journey into the dynamic world of advertising and brand awareness in South Korea. The landscape has seen a remarkable shift, with mobile internet searches taking the lead over their PC counterparts. Let’s explore the nuances of this transformation and its implications! Rise of Mobile Usage in […]
How do Koreans view different social media platforms?
Did you know that the 90% of the South Korean population own a smartphone? The technological advancements in Korean over the past few years have spurred a surge in social media engagement. With diverse platforms like Instagram, TikTok, YouTube, Naver Band. It raises the question: What roles do these platforms play for individuals? Koreans’ Image […]
Top Korean Search Engines: A Comprehensive Guide
There are over 5 million google searches per minute in the world. Surprisingly only around 3 out of 10 Koreans use Google as their go-to search engine. The technological advancements in Korea have made it easy for anyone to find information about anything conveniently from their pocket. Interestingly, Korea boasts high usage of their local […]
How Do People in Their 50s Perceive Korean Digital Marketing?
Keeping up to date with changes on the internet, while also setting and sticking to their own trends which suit them. South Koreans in their 50s are digital consumers that must be paid individual attention. As the final installment in this series explored the behaviors and opinions of those in their 20s, 30s, and 40s. […]
How do those in their 50s keep up with media trends in Korea?
Well-lived in their adult lives, those in their 50s in Korea are able to embrace both the past and the present when it comes to media. Learning and keeping up to date where necessary, but also leaning into what they comfortably know. They have strongly established themselves as a slightly unique set of consumers in […]
What are the media consumption habits of Koreans in their 20s?
South Koreans in their 20s are spoiled for choice when it comes to Korean media, but know exactly what it is they want. With a mobile phone always on hand, young adults are engaging with media in ways which suit their own individual interests best – with stark differences between the global and domestic consumer, […]
What social media platforms are popular in Korea?
Social media in South Korea, as in many other countries, is incredibly prevalent and has a high level of saturation. However, the social media platforms that are popular in South Korea are not the same as in many other countries. The uniqueness of the South Korean online ecosystem requires a specialised understanding–something that, when understood […]
How are Korean gamers finding new mobile games?
It’s clear that the South Korean gaming market has high consumption rates and an interest in new games. However, to an outsider, it may not be clear how South Korean gamers are finding information about new mobile games and what advertising strategies are most effective to reach them. Across the board, South Korean gamers primarily […]
What are the current trends in the South Korean gaming market?
Analyzing and predicting trends in the South Korean gaming market is tied to an understanding of the Korean consumer and their habits. South Korea’s unique consumer base for games and the culture surrounding games in the country mean that the market’s quirks and characteristics are highly localized and differ from other similar markets. A key […]