Education Industry Case Study: Speak & SNS Marketing and Localization
What is Speak? Speak is an AI-based English speaking app that uses a user-centered approach to focus on personalized learning experiences and active communication strategies. Aimed at changing perfectionist attitudes towards English learning, Speak promotes making mistakes as a positive learning experience. AI tutors are implemented to reduce learners’ anxiety and build confidence. Speak is […]
Understanding the South Korean Market : Influencers
Content Introduction In South Korea, the digital media realm thrives, as nearly the entire population of the country consumes digital media daily. The vibrant and dynamic landscape is marked by a diverse array of platforms and apps that cater to both international and local audiences. These platforms, from globally recognized giants like Instagram and YouTube […]