How do Koreans view different social media platforms?
Did you know that the 90% of the South Korean population own a smartphone? The technological advancements in Korean over the past few years have spurred a surge in social media engagement. With diverse platforms like Instagram, TikTok, YouTube, Naver Band. It raises the question: What roles do these platforms play for individuals? Koreans’ Image […]
Top Korean Search Engines: A Comprehensive Guide
There are over 5 million google searches per minute in the world. Surprisingly only around 3 out of 10 Koreans use Google as their go-to search engine. The technological advancements in Korea have made it easy for anyone to find information about anything conveniently from their pocket. Interestingly, Korea boasts high usage of their local […]
How Do People in Their 50s Perceive Korean Digital Marketing?
Keeping up to date with changes on the internet, while also setting and sticking to their own trends which suit them. South Koreans in their 50s are digital consumers that must be paid individual attention. As the final installment in this series explored the behaviors and opinions of those in their 20s, 30s, and 40s. […]
How do those in their 50s keep up with media trends in Korea?
Well-lived in their adult lives, those in their 50s in Korea are able to embrace both the past and the present when it comes to media. Learning and keeping up to date where necessary, but also leaning into what they comfortably know. They have strongly established themselves as a slightly unique set of consumers in […]
What do those in their 40s think about digital advertising in Korea?
Whilst having grown up without digital technology, those in their 40s are still powerful consumers and prolific spenders in the online market. Following from our previous blog that illustrated the daily online habits and trends of those in their 40s in South Korea. This article will discuss the awareness levels, and influence of online advertisements, […]
What media do South Koreans in their 40s consume?
Making decisions dictating both personal and family purchases as heads of households, those in their 40s in South Korea are the most prolific spenders amongst all age groups, leading the charge in online consumption. A survey of 242 individuals has revealed the key trends in how those in their 40s are interacting with media, and […]
How do Millennials in Korea feel about digital advertising?
The South Korean millennials grew up alongside the internet in their adolescence. They’ve witnessed remarkable change in its existence over the years, and certainly hold opinions on all things digital. This article will discuss how South Koreans in their 30s perceive digital advertising efforts online. Across display, video, short-form, and influencer advertisements. Seamless experience: Minimising […]
What are the media consumption habits of Koreans in their 20s?
South Koreans in their 20s are spoiled for choice when it comes to Korean media, but know exactly what it is they want. With a mobile phone always on hand, young adults are engaging with media in ways which suit their own individual interests best – with stark differences between the global and domestic consumer, […]
What social media platforms are popular in Korea?
Social media in South Korea, as in many other countries, is incredibly prevalent and has a high level of saturation. However, the social media platforms that are popular in South Korea are not the same as in many other countries. The uniqueness of the South Korean online ecosystem requires a specialised understanding–something that, when understood […]
How are Korean gamers finding new mobile games?
It’s clear that the South Korean gaming market has high consumption rates and an interest in new games. However, to an outsider, it may not be clear how South Korean gamers are finding information about new mobile games and what advertising strategies are most effective to reach them. Across the board, South Korean gamers primarily […]